Hi, I'm Jess, and I absolutely love getting to the 'why' behind the numbers. My journey into the world of Google Ads started in 2021, but my passion for data goes way back. I’m the kind of person who loves diving into rabbit holes, questioning everything, and constantly coming up with new tests to see what truly works. A big part of what I enjoy is sharing that knowledge, making the world of Google Ads a little less scary for business owners who have either been burnt in the past or have no idea how it could help them. For me, learning never stops, I’m always striving to be my best self, both for me and for you.
My philosophy for every client is simple: I ask myself, "If this were my own business, what would I do?" That's the honest, straightforward advice you'll get from me every time. I believe in being a true partner in your success.
Before joining Kelly as a Director at Accentuate, I spent years in the defence and manufacturing industries, working in supply chain and procurement. That’s where I really got to geek out on Excel, master data analysis and handle departmental reporting. I loved how organised I had to be and how pivotal my role was, feeling like I was making a real difference in every project I touched. That's the same drive I bring to your account today.
Outside of work, you’ll probably find me in the garden, either tending to the plants or taking on a new landscaping project (our current house project is a big one!). Recently, my three-year-old nephew has been joining in as my official 'digging' assistant, getting his little hands dirty with us. I particularly enjoy sending him back to my sister ready for a bath after a day in the garden! When I’m finally ready to relax, you can find me with my two adorably fluffy indoor cats, Theo and Willow or diving into a video game. Lately, I've been hooked on Clair Obscur: Expedition 33 and Green Hell.
Hi, I'm Kelly and I’ve been an SEO specialist since 2014. A proud graduate of Birmingham City University. When I first started the business I worked across the full marketing spectrum. I built WordPress and custom websites, ran Google Ads campaign, designed graphics and branding and managed software builds, one that led me to lead a remote team spread across the USA, Ukraine, Russia, Africa and Thailand. Working with people in different time zones and cultures taught me a lot about leadership, clarity and communication.
I’ve always been a bit geeky. I led the Birmingham chapter of CodeCademy, a group of developers who met regularly to code together. It was a great way to connect with others and keep learning outside of client work.
Before SEO, I was a secondary school teacher specialising in product design, which I absolutely loved. I managed classes of teenagers using drills, laser cutters and hammers. It was fun, fast-paced and incredibly rewarding but I always said I'd start my own business so having just achieved my Masters in Education, I handed my notice on my birthday with a huge notice period and off I went into the world of running a business (I didn't realise how much I didn't know but I'm still here, so as much as I've done things wrong, I must have done lots of things right too).
Teaching taught me how to explain complex ideas clearly, something I’ve carried through to the business. Today, we pride ourselves on regular communication, making things easy to understand and being genuinely helpful. We believe that matters more than ever in SEO/GEO/AI SEO (whatever the future of SEO is called) and Google Ads.
Outside of work, I am guilty for working on the sofa and have hobbies that include more screen time, whether that's coding or learning French on Duolingo. Aside from that I love a DIY project, our beautiful furry children and I’m also a lifelong Man United fan, thanks to my dad, so I always know when there’s a match on.
At Accentuate Agency, our team is committed to changing how digital marketing is used. We believe marketing can do more than drive sales. It can make a real difference in people’s lives. We build honest, open partnerships with our clients, helping them to use data to make decisions that not only grow their bottom line but decisions that are better for their business, employees, suppliers and the communities they serve.
We specialise in a core set of digital marketing services that all help you to be visible and get found by people searching for what you do. We specialised in the following services because we are data-driven and love to see the impact that success in these areas has.
We understand that you don’t want to be bamboozled by technical jargon (and in SEO and PPC, there is a lot 🤯)
OR be left high and dry, after an enthusiastic start, wondering how your website and ads are performing…
Especially when you have an important update meeting coming up (where your boss could pop in at any moment) and you’re responsible for results.
If you’d love to join our team, head to our careers page to find out more.
We actually post useful stuff 😬
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