Hey 👋🏻 We're Accentuate Agency
Data-Driven Strategies. Transparent Reporting. Real Results.
We are an eCommerce Google Ads Agency that helps ambitious businesses turn clicks into customers, with strategy, clarity and results that speak for themselves.
If your customers are searching for products like yours, Google Ads helps you appear first and fast. As an eCommerce AdWords agency, we manage campaigns with precision so you’re seen by buyers, not just browsers. Our eCommerce Google Ads agency uses real-time data, focused product targeting and smart optimisation to increase conversions and scale ROAS. The result is simple: less wasted spend, more sales and faster growth.
We partner with eCommerce brands to build data-led campaigns that increase revenue, not just traffic. Every ad is refined to attract high-intent buyers and deliver measurable growth.
We specialise in data-driven, performance-optimised Google Ads that connect your products with customers ready to buy, right when they’re searching.
With deep expertise in Google Shopping, Performance Max and Search Ads, we tailor every campaign to your goals ensuring your ad spend delivers returns, not regrets.
And get this - our Google Ads agency track every move your visitors make on your website. It's like being a Google detective, measuring your campaign's success and ROI with exact precision
Frustrated with your Google Ads budget?
We understand the challenges. Our budget optimisation maximises your return using smart bidding, targeted campaigns and real-time data analysis. We continuously monitor performance refining campaigns to drive your results. We've helped clients achieve a 600% ROAS and generate £135,000 in sales. We deliver tangible value not just numbers.
Is your Google Ads account underperforming?
We often see issues like missing conversion tracking, paused ads and inefficient bidding. Our optimisation maximises your results using a data-driven approach analysing customer behaviour for instant adjustments and personalised campaigns. Our planning prioritises your goals and adapts to market changes. We've helped clients improve click-through rates and drive conversions.
Are your Google Ads bids working for you or against you?
We often see businesses overbidding, using the wrong strategies or ignoring negative keywords. Our bid strategy optimisation leverages the power of Smart Bidding and machine learning. We analyse conversion opportunities and user signals in real-time to make data-driven bid adjustments, maximising conversions and ROAS while efficiently using your budget.
Want to boost your Google Ads performance?
Customer Match lets you connect with your existing customers and find new ones just like them. It helps you re-engage past buyers, target those most likely to convert and improve your overall ad targeting. Think higher conversion rates and more efficient ad spend. We can help you unlock the power of your customer data to drive real results.
Are you using the data from Google Ads to drive key marketing decisions?
We don't just report numbers. We analyse key metrics like CTR, conversion rate and CPA. We turn these trends into action adjusting keywords, ad copy and bidding to maximise your ROI. We constantly monitor performance comparing your results to benchmarks to find improvement opportunities.
Are you wasting money on irrelevant Google Ads clicks?
We proactively eliminate wasted ad spend by building comprehensive negative keyword lists, organised by campaign and theme. We achieve this by continuously reviewing search terms and using keyword research tools to identify irrelevant searches and costly, non-converting clicks to save you money and improve your ROI.
This is the price you pay for each ad click. More competitive keywords mean a higher cost.
This metric tells you how much money your ads are making for every pound you spend. Just divide revenue by ad spend.
It's the cost of getting one customer (or conversion). You calculate it by dividing your total ad spend by the number of conversions.
Search terms tell you what people have typed in Google for your ad to display. Knowing this metric isn't just good for Google Ads, it's useful data for all of your marketing including SEO.
This is how you figure out which ad or landing page is more effective: you run two versions and see which one performs better. It's all about making data-driven decisions to maximise your return on investment.
Your advert's position on the search results page is determined by a few things: how much you're willing to pay, how relevant your ad is, and how many other businesses are after the same keyword.
We'll fine-tune your ad scheduling to ensure your Google Ads appear at the perfect moments. We analyse data to pinpoint the times your target audience is most active and engaged, maximising your budget and reaching the right people at the right time.
Your click-through rate (CTR) shows how many people click your ad after seeing it. A high CTR means your ad is resonating with your audience.
We can set up your ads to appear across the Google Display Network, a vast network of websites, apps and videos, that expand your reach and connect you with a broader audience.
Your impression share shows how often your ads could be showing compared to how often they are showing for your target keywords. It helps us identify opportunities to increase your visibility.
With a "Maximise Clicks" strategy, we can set your bids to get you the most clicks possible within the budget we have set for your account. This is a simple, effective way to drive more traffic to your site.
A "Maximise Conversions" strategy uses machine learning to automatically adjust your bids, prioritising conversions (like purchases or form submissions) to get you the most from your budget. We focus on driving the highest possible volume of those desired actions, optimising every ad auction for maximum conversion potential.
Sales Tripled during Black Friday
10x conversion rate over 6 months
Small business owner, Kara Walsh, found learning Google too time consuming. She struggled to drive traffic especially during busy periods, like Black Friday. We set up Google Ads the right way for her business, which allowed her sales to triple during Black Friday. She also saw a 10x conversion rate over a 6 month period.
“When you get it right, it really works. It translates to sales, which then translates to gross profit.” - Kara Walsh, Founder Snug Rug Company"
Restored Confidence in Google Ads
1,900% ROAS
This garden furniture supplier had struggled with poor Google Ads performance, no conversion tracking, no branded search campaigns and limited website optimisation. We set out to change that. Our campaigns helped Royalcraft reach a 1,900% ROAS, well above the 600% target, proving that Google Ads can drive high-quality sales.
“Google Ads were always a bit scary to me, especially in terms of budget control. However, the team at Accentuate Agency really reassured me and put limits in place. The communication and reporting are great. Now I can see hard numbers and proof that the ads are working and sales are coming through because of them.” - Nadia Rashid, Commercial Manager - A.Mir & Co Ltd
Results vary by industry, budget and product but most of our clients see a measurable increase in traffic and conversions within the first 30 days. Real ROAS scaling tends to kick in after 60–90 days of optimisation.
We offer three core Google Ads management plans designed to fit the needs of most businesses, based on the number of campaigns you require. For larger or more complex accounts, we create a fully bespoke proposal. The best way to find the right fit is to book a quick discovery call. We'll discuss your goals and recommend the most suitable plan for you.
Running profitable campaigns takes more than “setting it live”, you need strategy, analysis, and day-to-day optimisation to get real results. We handle all of that, while keeping you in the loop, every step of the way.
Yes. We only link to your Google ads account. This means that you own your Google account and all of the data within it. If you do not already have a Google Ads account - we will assist you with setting this up so that you are the administrator and owner of your account.
We prioritise consistent communication with our clients and provide regular updates regarding campaign performance and adjustments made based on data insights. At a minimum we will send a report once a month which includes a video report where a member of our team talks you through the months performance and the updates/changes we have planned for your account based on the data. We are also always at the other end of email or phone should you have any concerns or need any support from us.
Yes, Accentuate Agency is a Shopify Partner Agency so we are experienced in managing Google Ads campaign for Shopify stores. We're also experienced with other platforms too such as WooCommerce (WordPress), Squarespace, Magento, Wix + more.
If you’d love to join our team, head to our careers page to find out more.
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