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As a UK ChatGPT ads agency, we help businesses reach targeted audiences right inside ChatGPT conversations. We handle your ChatGPT ads strategy from start to finish: from setting up your OpenAI Ads Manager account, building targeted campaigns, writing your ad copy and managing your ad spend to maximise your return on investment.
Specialist ChatGPT ads services
Account creation, advertiser verification, billing and user permissions, set up so you're the owner of your own data rather than this sitting under an agencies control. Because we also offer SEO services, we understand how your website has to be set up (specifically the robots.txt file) so that OpenAI's crawlers, OAI-AdsBot and OAI-SearchBot can crawl your website pages.
Ads Manager offers three objectives: CPM for reach, CPC for clicks and oCPC for conversion-optimised clicks. The objective sets your pricing and how delivery is optimised and it can't be changed after the campaign is created. Getting that decision right at build is most of the job. Bids are set as a maximum at ad group level and OpenAI runs a relevance-weighted second-price auction.
Learn more about 'PPC Glossary: Acronyms & Terminology'
Context hints describe the conversations and needs where your ads belong. They work as broad thematic signals rather than exact-match keywords and they don't guarantee delivery in any particular chat. One ad group, one theme. We write hints in the language a person would actually use in a conversation, then rewrite them once we can see what's delivering.
OpenAI's guidance is that each title and description should introduce a different angle rather than repeating the same message, and that ads should link to the most relevant page rather than defaulting to a homepage. We write the variations, brief the creative and rotate out whatever isn't earning its place.
Ads Manager Beta reports impressions, clicks, spend, CTR, average CPC, average CPM and conversions, and you can attach your own UTM parameters so ChatGPT traffic appears in your existing analytics. A campaign isn't live until it's measuring something. Third-party verification is still thin here, so we tie results back to your analytics and your CRM rather than taking platform-reported conversions at face value.
Learn more about 'Why Conversion Tracking Matters'
We read the account weekly, not quarterly. The platform is new enough that most of the value sits in interpreting what's happening rather than in the initial setup. You get a live report you can open whenever you want and a monthly video walking through the changes and the reasoning behind them.
What you need to know about ChatGPT ads before you spend anything
Ads reach people on the ChatGPT Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts don't see them, and OpenAI doesn't serve ads to accounts it identifies or predicts as under 18. Ads also aren't eligible near sensitive or regulated topics including personal health, mental health and politics.
In the UK, the minimum daily spend is £15 per campaign. If you're in the US, Canada, Australia, or New Zealand, that translates to 25 dollars in local currency. For cost-per-click (CPC) campaigns, OpenAI suggests starting with a maximum bid of £3 to £5 per click.
When setting things up, you can pick between a daily budget (which acts as a delivery target and might fluctuate day to day) or a total campaign budget. OpenAI actually recommends starting with a daily budget.
OpenAI is very clear that ads don't influence ChatGPT's answers. If anyone promises to get a ChatGPT placed directly inside a ChatGPT response, that feature doesn't exist... yet.
Getting organically mentioned within an answer comes down to Generative Engine Optimisation (GEO), which is a completely different service.
If you’re in the UK, OpenAI can’t target ads to you unless you consent. Under UK and EU privacy laws (GDPR), they’re required to get your explicit permission first.
Even if you don't consent, you'll still see ads, but they won't be built around a personal profile. Instead, you'll just get simple contextual ads based on your current chat topic, language and general location.
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Here are the questions we get asked most about advertising inside ChatGPT.
Yes. OpenAI started testing ads in ChatGPT in the US on 9 February 2026 and has since expanded to the UK and several other markets. They appear below responses with a sponsored label.
OpenAI's stated reason is cost. Running the Free and Go plans at the scale of hundreds of millions of users takes significant infrastructure investment, and ads help fund broader access.
Free users can switch to an ads-free experience in Settings, which removes ads but lowers message limits and cuts access to some tools. Upgrading to Plus or Pro removes ads without the reduced limits. You can also turn off ad personalisation and clear your ads data, though turning off personalisation changes how ads are chosen rather than removing them.
Minimum daily spend in the UK is £15 per campaign. OpenAI suggests a starting maximum CPC bid of $3 to $5. You can buy on CPM, CPC or conversion-optimised CPC. Real costs depend on how competitive your category is and how well your context hints match live conversations.
For consumer and considered-purchase businesses, testing now is worth it while competition is low. For B2B selling to people on Business or Enterprise plans, be honest that your buyer may never see the ad. The measurement gap is real, so we'd only recommend a test where we can tie clicks to something in your CRM.
The UK is the only European market on OpenAI's current availability list. The full list is the UK, US, Canada, Australia, New Zealand, Japan and Korea. If you're outside those markets you can register your interest with OpenAI. Check the availability page for the current list.
Advertisers manage campaigns through OpenAI Ads Manager. You sign up as an advertiser, add billing details, then create and manage campaigns in the portal. The OpenAI Ads help centre has the step-by-step setup.
No, ChatGPT ads don't appear inside the AI's responses. The ChatGPT Ads sit below the response and are visually separated and labelled. Advertisers have no ability to alter what ChatGPT says. Anyone promising you placement inside an answer is selling you something that doesn't exist.
Ready to test it? Talk to Accentuate Agency
You work directly with Kelly and Jess and the wider UK team. We use ClickUp as our project manager so you can see all the tasks we're working on along with our updates.
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