Hey 👋🏻 We're Accentuate Agency

A Birmingham Google Ads Agency

Google Ads Search. Shopping. Display. PMax, Remarketing.

TRUSTED GOOGLE ADS PARTNERS OF BIRMINGHAM BUSINESSES

FULL SERVICE BIRMINGHAM google ads AGENCY

We are a Birmingham Google Ads agency which means we live and breathe Google Ads day in and day out. Success to us is success to you which means you make money from Google Ads.

What can Google Ads do for my business?.

Show ads to your dream clients

Google Ads isn't just about traffic - it's about showing up in front of your dream customers who are already searching for what you sell or do.

Track + measure every click + result

And get this - our Google Ads agency track every move your visitors make on your website. It's like being a Google detective, measuring your campaign's success and ROI with exact precision 🥸

Give you valuable insight data

You’ll get insider intel on what your dream customers are searching for on Google, providing you with a report of the exact search terms that triggered your ads to show. You can then use this data in other marketing efforts.

Help you to outsmart competition

Let's face it, you need a strong online presence to compete. Google Ads is a game-changer. We'll target the right people with the right message, so you attract more customers.

SPECIALIST GOOGLE ADS SERVICES

What we do

Not getting the results you'd expect from your Google Ads budget?

We understand the challenges. Our budget optimisation maximises your return using smart bidding, targeted campaigns and real-time data analysis. We continuously monitor performance refining campaigns to drive your results. We've helped clients achieve a 600% ROAS and generate £135,000 in sales. We deliver tangible value not just numbers.

We often see issues like missing conversion tracking, paused ads and inefficient bidding. Our optimisation maximises your results using a data-driven approach analysing customer behaviour for instant adjustments and personalised campaigns. Our planning prioritises your goals and adapts to market changes. We've helped clients improve click-through rates and drive conversions.

Are your Google Ads bids working for you or against you?

We often see businesses overbidding, using the wrong strategies or ignoring negative keywords. Our bid strategy optimisation leverages the power of Smart Bidding and machine learning. We analyse conversion opportunities and user signals in real-time to make data-driven bid adjustments, maximising conversions and ROAS while efficiently using your budget.

Want to boost your Google Ads performance?

Customer Match lets you connect with your existing customers and find new ones just like them. It helps you re-engage past buyers, target those most likely to convert and improve your overall ad targeting. Think higher conversion rates and more efficient ad spend. We can help you unlock the power of your customer data to drive real results.

Are you using the data from Google Ads to drive key marketing decisions? We don't just report numbers. We analyse key metrics like CTR, conversion rate and CPA. We turn these trends into action adjusting keywords, ad copy and bidding to maximise your ROI. We constantly monitor performance comparing your results to benchmarks to find improvement opportunities.

Are you wasting money on irrelevant Google Ads clicks?

We proactively eliminate wasted ad spend by building comprehensive negative keyword lists, organised by campaign and theme. We achieve this by continuously reviewing search terms and using keyword research tools to identify irrelevant searches and costly, non-converting clicks to save you money and improve your ROI.

Download our FREE recommended Google Ads Negative Keywords Lists

GOOGLE ADS SERVICES FOR BUSINESSES IN BIRMINGHAM

We are a recognised Google Partner Google Ads Agency. This means we meet Google's requirements across three categories: Performance, Spend and Certifications which are continuously monitored by Google. This gives you peace of mind that we are up-to-date with the latest updates and changes to be able to manage your account to the highest level.

eCommerce Google Ads Agency

Google Ads Audit

Campaign types

The 7 Google Ads Campaign Types

Want a visual way to reach shoppers searching for your products? Shopping campaigns showcase your products images, prices and descriptions directly in Google search results, making them incredibly effective for driving ecommerce sales.

Looking for an easy way to reach customers across Google? Performance Max campaigns display your ads across all of Google's platforms, including Search, Display and YouTube and focus on your conversion goals like sales or sign-ups.

Want to reach people actively searching for what you offer? Search campaigns display text ads in Google's search results when users type relevant keywords. They're excellent for targeting customers looking for what you do right now.

Want to spark interest in your products or services?

Demand Gen campaigns use eye-catching ads on YouTube, Discover and Gmail to reach a wide audience and generate demand.

Looking to boost brand awareness or re-engage past website visitors? Display campaigns use visually engaging ads across Google's vast Display Network of millions of websites and apps.

Want to tell your brand's story and build recognition? Video campaigns let you run ads on YouTube and across Google's network, perfect for engaging viewers with compelling video content.

Need more app downloads or in-app engagement? App campaigns automate ad creation and optimisation across platforms like Google Play, YouTube and the Google Display Network to promote your mobile app.

OUR IN-HOUSE BIRMINGHAM GOOGLE ADS TEAM

Jess

Operations Director

Kelly

Managing Director

Yizhen

Junior SEO Specialist

Mia

Junior SEO Specialist

Maria

Junior SEO Specialist

Willow

Security

Theo

Wellbeing Practitioner

You work directly with Jess, Maria, Yizhen, Kelly and the wider Birmingham Google Ads team. We use ClickUp as our project manager so you can see all the tasks we are working on along with all of our updates.

Who our Google Ads service works best for

We are perfect for each other if:

You are a Director or head up the marketing team for an ambitious business who want to generate cold leads.

You understand marketing principles and know your numbers (profits, margins and customer LTV).

You must be committed to a long-term vision for your brand.

You can dedicate time each month to review lead quality and follow-up promptly with sales leads.

work

Take a look at our work

eCommerce Google Ads case study - The Snug Rug Company

ECOMMERE GOOGLE ADS

We tripled sales during Black Friday with Google Ads to score the company their best month!

View case study

AUTOMOTIVE MARKETING

We helped a liquidation company drive high-quality leads through Google Ads.

View case study

Download Our FREE eBook on Common Google Ads Mistakes to Avoid (+ how to fix them)

How to check what people search for your ad to show.

How to check if you're tracking enquiries made through ads.

google-ads-mistakes-ebook-black-photo-cover

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TESTIMONIALS

Read what our customers say

“If I was going to do SEO + PPC, I was going to do it with the right foot forward from the very beginning. Accentuate has been entirely instrumental in my success and a crux of my business.”

Kara Walsh, Founder

The Snug Rug Company

SEO FAQs

Here are some of the questions that we get asked a lot about search engine optimisation.

Yes, Accentuate Agency is a Google Partner. This status indicates that we meet Google's standards for performance, spend, and certifications, ensuring we are equipped to manage effective Google Ads campaigns.

We are self confessed Google Ads geeks. We live and breathe Google Ads and we understand the responsibility of managing Google Ads spend. As you'll read from our client testimonials, we care about making sure your Google Ads investment gives you a return on investment. We'll work hard and keep regular communication with you to ensure that we are doing everything we can to give you the biggest return possible.

We would normally expect to see conversions in your account quickly (within 30 days), we then take that data to optimise your account to make it as cost efficient as possible to provide you with a long term return on investment on Google. We believe in building a long term strategy to grow your business using Google ads, and ultimately a great return on investment.

We love these types of businesses and campaigns. While a long term presence on Google ads can significantly improve performance overtime, short term and promotional campaigns can easily be facilitated on Google Ads and often have great results.

This is a big YES. We hear horror stories where Google Ads agencies have run accounts for customers in their own account that the client has no access or visibility to, then if that relationship ends you lose all of the account data that has key learnings within it. For this reason, we ALWAYS ensure that you are the owner of any accounts we set up for you. If you do not already have a Google Ads account, we will assist you with setting this up so that you are the administrator and owner.

Although we primarily work with customers all across the UK (including Birmingham, Manchester + London), we also work with global clients too. Jess was lucky to get to visit a luxury villa with the Caribbean for one of our clients.

We have a custom report that is always live which means you can always see up-to-date at any point during the campaign. As well as this you will get a monthly video report, where we talk through what the data in the report means, what changes have been implemented and why and any incoming changes we plan to implement and what impact we expect those to have. We are also always at the other end of email or phone should you have any concerns or need any support from us.

BLOG

Read our latest articles on the latest updates in Google Ads.

View our blog

our birmingham office

Birmingham Google Ads Agency
Eleven Brindley Place
2 Brunswick Square
Birmingham
B1 2LP

By appointment only.
Get directions.

CONTACT

Let's work together

If you have a project to discuss, fill in the form and we’ll get back to you within 24 working hours.

If you’d love to join our team, head to our careers page to find out more.

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Accentuate Agency Birmingham

Eleven Brindley Place
2 Brunswick Square
Birmingham
B1 2LP

Company#: 12588396

VAT#: GB368570559

A Birmingham Google Ads Agency

TRUSTED GOOGLE ADS PARTNERS OF BIRMINGHAM BUSINESSES

FULL SERVICE BIRMINGHAM google ads AGENCY