Hey 👋🏻 We're Accentuate Agency
We are a GEO Agency (AKA AI Search Optimisation Agency) that make sure that LLMs (large language models) aka AI know all about your company and mention you in their answers.
The way people search is evolving. AI-powered tools like ChatGPT, Gemini and Google’s AI Overviews aren’t sending users to links, they’re serving up answers directly. If your content isn’t built to show up in those answers, you’re invisible in the new search landscape. That’s where Our Generative Engine Optimisation Agency comes in.
What is GEO is something we're getting asked a lot. GEO is the process of making your content accessible, relevant and credible to large language models (LLMs). These models scan online content to generate responses for users whereas traditional SEO optimises your website rankings to appear higher on Google and get clicks. GEO helps you get quoted in the answers themselves. Here at Accentuate we use generative engine optimisation to help businesses structure, write and optimise content so it shows up inside AI-generated responses.
More people are using AI tools to search. It’s fast, direct and convenient. Rather than wading through ten blue links, users ask questions and receive responses straight away. With this rapid change, your content needs to keep up and meet AI on it’s terms.
We track how tools like ChatGPT select sources and align your content to match.
It’s not either/or. We optimise for both people and machines.
We create credible content, expert sources and a site that shows it.
We tailor our generative engine optimisation approach to deliver outcomes for your business and goals.
AI search moves quickly. We keep an eye on changes so your content stays aligned with what LLMs are looking for.
We see who’s showing up and reverse-engineer the results for your business
You can test prompts across ChatGPT, Gemini and others. Here at Accentuate, we can can help monitor and interpret those results for you.
Results vary by niche and competition, but you can expect to see movement in 3 to 6 months.
Yes. They mirror how people ask questions and make it easy for LLMs to lift clear, referenced answers.
Both. Adapting high-quality pages is efficient. But if you’re missing topical coverage, new content helps fill the gaps.
No. SEO and GEO work side by side. SEO gets users to your website, GEO uses your website content to formulate answers for its AI responses. Use both to maximise reach.
If you’d love to join our team, head to our careers page to find out more.
We actually post useful stuff 😬
Eleven Brindley Place
2 Brunswick Square
Birmingham
B1 2LP
© Accentuate Ltd 2025