The answer to this question can vary greatly depending on a few factors. The most important factor is the competitive nature of the keyword or phrase that you are bidding on. More competitive keywords tend to cost more than less competitive ones, as they require higher bids to achieve top positions. Additionally, factors such as quality score, campaign goals, and budget will all impact the price of your PPC campaigns.

Quality Score is an algorithm used by Google Adwords in order to determine how relevant an ad is when compared to a given search query or keyword. This metric can influence the cost of a PPC campaign by rewarding ads with higher rankings if they are deemed more relevant and helpful by users. Quality Score takes into consideration several elements such as ad relevance, landing page experience and expected click-through rate (CTR). We focus our PPC campaigns on the quality score to ensure that campaigns are both successful and cost-effective in the long run.

CPA deals with the total cost incurred from gaining one customer acquisition whereas CPC reflects the amount paid each time someone clicks through an advertisement link. In general, CPA tends to be more expensive than CPC but yields greater returns over time because it focuses on conversions rather than clicks alone.

The answer to this will vary depending on multiple factors such as the competitiveness of the target keywords, the current state of the client’s website, and budget constraints. In general though, it usually takes anywhere between 6 to 12 months before significant organic traffic increases start being seen. It is also important to understand that SEO isn’t a one-time effort - it requires ongoing maintenance and attention in order for it to be successful over time.

The main goal of any SEO effort is to increase organic visibility in search engine results pages (SERPs). This can lead to higher click-through rates and more website visitors who may then convert into customers or leads.

It is difficult to say definitively which approach is better for digital marketing: search engine optimisation (SEO) or pay per click advertising (PPC). Both offer benefits that can help businesses achieve their goals. SEO focuses on organic traffic, using techniques such as keyword and content optimisation, link building, and technical optimisation to boost a website's rankings in the search engine results pages (SERPs). This type of marketing has been shown to be more cost-effective in the long run since it relies solely on organic traffic that doesn't need to be paid for once it has been established. PPC campaigns use keywords and other targeting criteria to drive high-quality visitors to a specific website. While this requires an upfront investment, the returns can often be much higher than those gained through SEO since there are no waiting periods associated with seeing results. Additionally, PPC campaigns are ideal for testing new products or services before investing heavily into SEO efforts. Ultimately, both approaches require dedication, strategy and analysis in order to succeed; it may be beneficial for businesses to utilise both SEO and PPC when formulating a digital marketing plan.