What Is SEO?

Accentuate Team
By Kelly Rayduta
2 min read
September 6, 2023

What is SEO? SEO is an acronym for Search Engine Optimisation and SEO is a process designed to increase the visibility of your web pages in internet search engines. This is where a website’s content is found by consumers who are interested in & potentially looking to buy what it is you do!

Let me tell you that in 2021 the page in position #1 of the search engine results page received 31.7% of clicks. Position #2 received 10.05% and position #3 received just 7.22%. So, the question is what do you need to do to get on that all-important first page of the search engine?

To get you started, here is a list of the basics you will need to do in order to make your page visible to your consumers in order for them to find and click.

How quality content has an impact on SEO

Search engines look for good quality content relevant to the search, they look at the language you have used on your web pages to see if it’s relevant to the query.

Page load time

Ensure your page only takes a few seconds to load. If Visitors are left waiting they will likely hit the back button and this will not only mean fewer page visitors but it will also impact the bounce rate.

Bounce rate

This is a calculation based on how long consumers stay on your page before returning to the search page. If visitors are clicking on your site and then straight off again, this implies to the search engine that the content is not relevant or not useful to them. The search engine will then consider moving you down in the rankings.

This is when you have links throughout your site for your consumers, helping them to easily navigate through the web pages gaining the information they are looking for.


This stands for click-through rate and is another element search engines look at. For example, if you are in the 5th position but getting more clicks than the website in 2nd position, the search engine will think that your page is more valuable and therefore boost you in the search results ranking.

Social links

Social media is another factor taken into consideration by search engines. Any increase in activities such as post shares will help your page result but only short term.


This is when an external site links back to your page. The higher the authority of the promoting site the better you will rank as the search engine will see that you are valuable and reward you for this.

Next Steps

Having an understanding of these terms will help you to work on your website’s page ranking. The next step is to implement a carefully thought through SEO strategy. Over time you will gain more visitors, increase the number of back-links to your website, improve your social media presence and see a growth in your online business revenue.

Do you need help getting your business found on Google?

Take the First Step, Get Your Free Review

down arrow
Accentuate Agency, Eleven Brindley Place, 2 Brunswick Square, Birmingham, B1 2LP
Company Number: 12588396 | VAT number: GB368570559
accentuate agency logo white