What is GEO? Be Visible in AI Search

In this article you’ll learn what is GEO SEO, how it’s changed how people search and how the SEO industry is levelling up.

What is GEO SEO?

Let’s start with addressing the fact that we have another acronym in the SEO world. GEO stands for generative search optimisation. Its the process of updating your website so that AI search engines can easily understand what you’re saying, so it chooses to rank what you write in AI answers, whether that’s AI Overviews on Google or answers in ChatGPT, Perplexity, POE… you get the idea, there’s already a lot and the number is only growing.

How is AI this changing search?

AI is having a massive impact in search. We’re seeing website page views going up but clicks coming down. The reason for that is that AI is presenting answers to queries in summaries and introducing a term called ‘zero clicks’ where people get the answer to their query without clicking onto a website! 

How does this impact SEO reporting?

So in my opinion SEO data should always report on revenue. What I mean is that tracking should be set up on your website so that alongside your sales data you can correlate the number of queries from SEO with the number of leads you had and the revenue generated. 

If that isn’t the way you currently understand your SEO data then it’s a shift that you’ll need to make because clicks are a vanity metric and now that zero clicks has been introduced because of AI overviews and AI outputs, now more than ever it’s revenue that matters. 

The big change will be ensuring you’re tracking the revenue from people that have converted and have come from AI sources. 

For example:

Let’s say you’ve been looking for the best car tuning company in the UK and you’ve decided to ask Chat GPT (because it’s your new 24/7 BFF). Chat GPT comes back with an answer of a company that it recommends as the best because of the awards they’ve won, number of years of experience they have, the number of vehicles they’ve worked on and how to contact them. So you pick up the phone and call them. At no point did you go to the companies website.

So has GEO changed the SEO game I hear you say? The answer is yes and no. Here’s why.

What’s the difference between SEO and GEO?

What are the similarities between SEO and GEO?

Here’s our top 5 tips to get featured in AI Overviews.

1. Find a keyword that you rank on the first page for but don’t feature in the AI overview for.
2. Take a look at the information the AI Overview has highlighted, taking note of the key points.
3. Rewrite that paragraph in your own words, ensuring you cover the same key points.
4. Add that paragraph (in exactly the same place as it is on the competitors website, i.e. 1st paragraph) to the page that you identified ranked on the first page.
5. Request Google Search Console re-indexing of that page
6. Check back in a few hours and see if you have claimed the AI Overview.

Will my SEO company optimise for GEO?

If your SEO company isn’t on the pulse with AI then they should be and GEO SEO should already be a strategy that is being implemented on your website. 

Need help implementing GEO SEO?

GEO SEO is not just another popular word. It is the new way information is found and used online. Connect with customers in an increasingly AI-driven world. Be at the front of the new search world. Contact us our GEO Agency to discuss your GEO SEO needs.