Choosing The Right Logo For Your Business

There are many different types of logo and it’s important to remember that a logo is not just an image that symbolises your company. It is your first impression, a point of recognition, and ultimately the foundation of your company branding.

Every company strives to make a strong first impression, be attention-grabbing and memorable. A logo that easily distinguishes you from your competition. A logo is just one building block in the journey of creating a reputable company brand but it is important to create the right logo for your company.

To make this step even more complex, there are also many different types of logo designs to choose from and the question is ‘where do you start?!’. Don’t worry, we are here to help and this blog explains each type of logo, how they differ, and key questions to help you determine which type will be the best for your company.

Logo Types & Styles Explained

Monogram logo

A monogram logo or lettermark as it is also known is a logo that utilises letters to create a design. The letters are usually the brand initials or first letter of a usually lengthy company name.

Although it is a simplistic design, it is a very effective way of streamlining any company brand that has a long or particularly difficult name. In this case, the font you choose to use becomes fundamentally important as you want your overall design to remain legible and on theme with what your company does.

Wordmark logo

A distinctive company name combined with a strong font could be all you need to create a logo that not only creates a strong brand recognition but one that is also memorable to consumers.

Pictorial mark

As the logo itself is simply an image that represents the company, choosing what that image is can be troublesome. You need to bear in mind that whatever it is, it will need to be something that can remain with your company its entire trading life.

This type of logo may not be beneficial if you foresee any future changes to your business model such as the products you produce or the services you offer. Although it may be advantageous if you anticipate future growth into other countries and your business name is not easily translatable.

Abstract mark

This avoids the potential issue around using a pictorial logo as you can create something truly unique to represent your brand and should your business model evolve your logo will remain relevant.

Mascot logo

These logos are usually fun, colourful and a fantastic way of appealing to younger audiences or families. These logos are a great tool if you wish to encourage customer interaction through events or social media hence why many sporting teams adopt this approach. However, it’s worth noting that a highly detailed illustration may be difficult and expensive to re-create throughout your marketing material.

Combination mark

This can be a very effective way of representing your business as utilising an image and text will reinforce your brand and people will immediately be able to recognise your company. It can also offer versatility as in future you may be able to use just the image as your brand becomes more memorable.

Emblem logo

These types of logo can be extremely striking making your brand very distinguishable and memorable to consumers. They can be highly detailed and this, like the mascot logo, can mean that elaborate designs are difficult to reproduce, particularly on certain marketing resources such as business cards and items of branded uniform or clothing.