International SEO involves optimising your website to rank well in search engines across different countries and languages. It's crucial for businesses looking to expand their online presence globally. International SEO executed effectively ensures that your website is discoverable by international audiences, driving relevant traffic and potential customers.
Not necessarily. While some businesses opt for separate websites targeting specific countries, it's not the only approach. You can use subdomains, subdirectories, or even language-specific pages on your main website, combined with proper hreflang tags, to effectively target international audiences without creating completely separate sites.
Keyword research in different languages involves understanding local search habits and cultural nuances. Utilise tools that support multiple languages to identify relevant keywords. It's not just about translation; keywords should reflect the terms users in each region actually search for.
Hreflang tags are HTML attributes that signal to search engines which language and geographic audience a specific webpage is intended for. They prevent content duplication issues and help search engines display the correct version of your page to users based on their language and location.
Building international backlinks can be challenging due to language barriers and cultural differences. Partnering with local influencers, bloggers, and industry-specific websites in your target countries is one approach. Creating high-quality, shareable content that naturally attracts international links is also effective.