Instagram Ads

Engage your dream clients through Stories, and Feeds with Instagram Ads
With over 2.35 billion monthly active Instagram users, use Instagram Ads visual storytelling to put you ahead of your competition.
instagram ads

What's the differences between Instagram Ads and Facebook Ads?

instagram ad placement


With Facebook ads, you have the option to display your ads in the Facebook News Feed, in the right column, in Messenger, and on the Audience Network. Instagram ads, on the other hand, primarily appear in users' feeds and Stories.
instagram ad hashtags


Instagram and Facebook both use hashtags for content discovery. However for Facebook hashtags aren't central to the platform's functionality. With Instagram marketing, use your hashtags to increase discoverability.
instagram ad engagement


Certain industries perform better with Instagram advertising compared with Facebook advertising. This is a common pattern with the food industry, fashion industry and ecommerce stores that are highly visual.

How to optimise Instagram Ads

It's important not to create a set of ads once, turn them on and never look at them again. There is a continuous cycle of steps when running any kind of ads that you need to do which involves research, planning, implementation and optimisation and that loop is infinite.
  • Understand your conversion rate and profit margins to set goals
  • Identify the key performance metrics that set the industry standard
  • Analyse your competition
  • Create engaging copy and continuously analayse, improve and A/B test
instagram ads
Tapping into Instagram Ads' Possibilities With Data-Driven Success
Getting the most from your Instagram Ads means ensuring you are collecting data to make informed decisions.
Setting up the Meta Pixel (formally known as the Facebook Pixel) is key to gather the data on how well your Instagram Ads are performing. 

The Meta Pixel makes sure your ads are seen by the people with buyer intent - those people that are more likely to take action on your ad.

With the pixel setup correctly, informed decisions can be made from the data which allows you to make improvements to the ad which will drive engagement and conversion rate to give you a better return on investment (ROI).
Contact our Instagram Ads agency in Birmingham


This audit is carried out by one of our Instagram advertising consultants who will record a video analysis explaining what the report means.

No obligation and no jargon, just quick wins for your Instagram advertising  🙌🏻 🚀

free seo audit

The Top 3 Benefits of Instagram Ads for Businesses

We are an Instagram Ads company in Birmingham that focus on ROI.
1. BUILD Brand Awareness
When you know who your target audience are, their pain points and what motivates them, targeting your dream clients becomes easy with Instagram Ads.
build brand awareness instagram ads
Now that you know your audience there are a number of Instagram ad formats you can use such as image, video, carousel, stories, reels and shop ads to attract them.
attract the right leads with instagram ads
3. Increase Sales
Through storytelling, vibrant ads and killer copy coupled with retargeting - your ads will make sure you are at the forefront of your dream clients minds and drive sales.
increase sales instagram ads
Instagram Ads
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Why Choose Accentuate Agency?
Managing Director of the Year
In 2023, our Director, Kelly was awarded Managing Director of the year by SME News.
Official Google Partner
We are an official Google partner which means we have been recognised by Google as an agency that drives client growth, maintains and maximises campaign success and has achieved certifications in our field.
Most Client-Focused Website Agency in Birmingham
We were awarded the most client-focused website agency in Birmingham in 2022 by SME News.

Why work with an Instagram Ads Agency?

Our award-winning Instagram ads team focus on driving business growth through ROI-focused advertising.

Here are some of the reasons our clients work with us:
  • Our in house team create scroll-stopping ads
  • We are transparent with our work, we share a ClickUp view so that you can see all the tasks we are working on along with our updates

FAQs - Common Questions about Instagram Ads

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