Google Ads

Google Ads puts you in front of your dream clients when they are searching for what you do.
Expand Opportunities with Google Ads
google ads
cost vs value google ads

Cost vs Value

Google Ads can be competitive, there are key metrics you need to know such as your conversion rate and profit. With this information and a focus for your campaign, we can provide a forecast on expected results and what the data looks like for you to get a ROI.
google ads keywords


Keywords allow you to target specific search terms that are relevant to your products or services. By choosing the right keywords, you ensure that your ads are shown to users actively searching for what you offer. The right keywords attract qualified clicks and potential customers.
negative keywords

Negative Keywords

It's important to add negative keywords to your account. Negative keywords are keywords that have triggered your ads that aren't driving the right traffic. It improves your ad performance as it means that ads are shown to users genuinely interested in your what you are selling.

The 4 Key Stages of a Successful Google Ads Campaign

When you run ads there are 4 key stages for Google Ads success, they areas break down into research, planning, implementation and optimisation.
  • Keyword research
  • Compelling ad copy
  • Landing page optimisation
  • Continuous monitoring and optimisation
ppc agency - google search
Google Ads offers businesses control over budget, ad placements, keywords and ad copy.
This flexibility means businesses can run tailored campaigns to match their goals, adjust strategies as needed, and allocate resources effectively.

Unlike organic search efforts, which take time to gain visibility, Google Ads provide immediate visibility on search engine results pages (SERPs). This is especially valuable for new businesses or time-sensitive promotions.

Detailed metrics such as click-through rates (CTR), conversion rates, and cost per conversion allows businesses to track campaign effectiveness and make data-driven decisions.
Contact our Google Ads PPC agency in Birmingham


This audit is carried out by one of our senior Google Ads PPC consultants who will record a video analysis explaining what the review means.

No obligation and no jargon, just quick wins for your Google Ads PPC 🙌🏻 🚀

free seo audit

We are an Google Ads PPC company in Birmingham that focus on ROI.

Take a look at our client's Google Ads success stories.
The proof is in the pudding.
50% increase in SEO traffic for Birmingham business
local seo
Dominating results for skin care clinic in the UK.
international seo
£50k increase in business turnover generated by our SEO campaign.
uk seo
Why Choose Accentuate Agency?
Managing Director of the Year
In 2023, our Director, Kelly was awarded Managing Director of the year by SME News.
Official Google Partner
We are an official Google partner which means we have been recognised by Google as an agency that drives client growth, maintains and maximises campaign success and has achieved certifications in our field.
Most Client-Focused Website Agency in Birmingham
We were awarded the most client-focused website agency in Birmingham in 2022 by SME News.

Industry recognition for our Google Ads PPC services:

Our award-winning Google Ads Campaign team focus on driving business growth through ROI-focused PPC. In our free Google Ads PPC audit, we'll give you a forecast based on keyword research, your profit margins and conversion rate so that you can make an informed decision whether Google Ads is the right fit for you.

We work closely with our Google Ads clients to drive more website traffic, improve user experience and engagement and ultimately generate more leads through digital marketing.

FAQs - Common Google Ads PPC Questions

Trusted by businesses across the UK
Do you need help getting your business found on Google?

Take the First Step, Get Your Free Google Ads PPC Audit

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