While both Bing Ads and Google Ads are PPC advertising platforms, they cater to different search engines. Bing Ads target Bing and Yahoo search users, while Google Ads target users of the Google search engine. Bing Ads can offer unique audiences and potentially lower competition.
Bing Ads provide access to a substantial audience, with millions of users searching on the Bing search engine. Additionally, Bing Ads often have lower competition and costs compared to other platforms, making it a valuable channel for advertisers.
The Bing Network includes Bing search, Yahoo search, and partner sites that display Bing Ads. This network extends the reach of your ads beyond just the Bing search engine.