Bing Ads

Bing Ads put you in front of your customers when they are searching for what you do.
Expand Opportunities with Bing Ads
bing ads

Bing Ads vs Google Ads

bind ads reach


Bing lets advertisers tap into as many as 53 million desktop searches, a number that Google can't match. Depending on your campaign objectives and budget, this could present an advantageous opportunity.
bind ads targeting


With Bing, you can target  audiences based on their devices and operating systems. Another feature is that you can ensure ads don't appear on desktops when they're exclusively intended for mobile.
microsoft bing ads vs google ads


Bings keyword auction strategy is very similar to Google's and although Bing has far fewer users (<5% vs <76% market share) it has less competition, a lower CPC and potentially better ROI.

Bing Ads Agency

As trusted specialists we understand the importance of results that impact your business and continuously analyse and optimise your campaigns to maximise your return on investment.
  • What do people type in Bing to find you?
  • How many people per month do that Bing search?
  • What search queries are being searched to trigger your ads?
  • Are you checking your search query report and Bing Ads daily to make improvements to your campaigns?
microsoft ads
Bing Ads can help you reach a wider audience, with lower competition and costs than other search engines.
Paid advertising puts you in front of your ideal customers when they are searching for what you do.

Pick the wrong keyword and it costs you money. Pick the right keyword and it makes you money.

Working with us you will have a dedicated account manager who will work closely with you to communicate your campaign performance, the areas that are targeting and the optimisations we are making to continuously improve your return on investment.
Contact our Bing Ads PPC agency in Birmingham


This audit is carried out by one of our Bing Ads PPC consultants who will record a video analysis explaining what the report means.

No obligation and no jargon, just quick wins for your PPC 🙌🏻 🚀
free seo audit

Can I transfer from Google Ads campaigns into Bing?

If you have campaigns set up in Google Ads you can transfer the data of those campaigns into Microsoft/Bing Ads. But, and it's a big but, Bing is a completely different platform there are 3 key things you must check.
As the setup of Google Ads and Bing is different, there are features that won't transfer across into Bing such as location targeting and audiences. It's important to go through all of your Bing settings to check that they are set up correctly and are set up as they would be if you'd set up the account manually.
bing ads campaign-settings
It's important to check the search query report to see what searches people are putting into Bing to trigger your ads. As Bing handles broad match keywords differently, it can cause your ad to trigger for results that it wouldn't trigger your ad for in Google Ads, so keep a close eye on this.
bing ads search query report
As with any paid advertising, analysis and consistent optimisation is key to get the best results. It allows you to quickly spot keywords or placements that are driving up costs without delivering results, it ensures you keep on top of consumer behaviour and market trends and it enables you to see patterns in the data over time.
bing ads data
Why Choose Accentuate Agency?
Managing Director of the Year
In 2023, our Director, Kelly was awarded Managing Director of the year by SME News.
Most Client-Focused Website Agency in Birmingham
We were awarded the most client-focused website agency in Birmingham in 2022 by SME News.

Industry recognition for our Bing PPC services:

Our award-winning Bing PPC team focus on driving business growth through ROI-focused Microsoft Advertising.

We work closely with our Microsoft Ads clients to drive more website traffic, improve user experience and engagement and ultimately generate more leads through digital marketing.

FAQs - The common Bing Ads PPC questions we get asked:

Trusted by businesses across the UK
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