The Benefits of Having a Website for Your Business
As a website agency there are some questions we get asked a lot and one of those questions is, is having a business website really that important as I get most of my business through word of mouth.
Well, the answer is, yes, it is important and here are some of the reasons why.
Your Business Website - Advertising what you do 24/7
One of the biggest powers of a website is that it works 24/7. It is your round-the-clock salesperson that showcases your business and the products/services you offer to a wide audience. It gives you a platform that makes it really easy for people looking for what you do to get in contact with you, which helps you to start initial conversations with prospective clients. Your website also supports you in gaining social proof, that you are a credible company doing incredible work for a range of clients.
Below we are going to go into more detail on the 4 main reasons you want a business website.
1. A website helps you reach new customers
Your website with the right strategy has the potential to be a powerful digital marketing tool that helps you reach new customers both in your local area and around the world. By optimising your website using search engine optimisation (SEO) tools you can target and track relevant SEO keywords and phrases on your site and you can make sure your business comes up in search engine results when people are looking for products or services like yours.
You can also use your website to run targeted online advertising campaigns that reach people who are interested in what you have to offer.
2. A website helps you build your brand
Your website is a great place to share your story and build an emotional connection with your customers. By sharing who you are, what you stand for, and what makes your business unique, you can start to build a strong and recognisable brand. Your website can also be a great platform for showcasing your work, whether it's through images, videos, or customer testimonials, which can also be shared on social media channels to reach wider audiences, all while using your website as the backbone for your business.
3. A website helps you sell your products or services
If you're selling products or services online, then your website is key to making those sales. By creating clear and concise product pages, and making it easy for customers to purchase your products or services, you can increase your chances of making a sale. You can also use your website to upsell and cross-sell related products or services, which can help boost your revenue. Customers expect all businesses to have a website, playing a part in the customer service journey through your business.
4. A website helps you stay top of mind
Even if a potential customer isn't ready to buy from you right now, having a website helps you stay top of mind so that when they are ready to make a purchase, they'll think of you first.
By regularly creating new content - whether it's blog posts, articles, or even just images - and sharing it on your website and social media channels, you can keep your business at the forefront of people's minds. This kind of social proof also helps to build trust and relationships with your customers ready for when they are ready to purchase your product or service. You can also use a website to email market to an interested audience by collecting email addresses and sharing updates with your audiences.
If you don't have a website for your business yet, now is the time to consider the opportunities you can gain online. Accentuate offers competitive mobile-friendly web design and development plans tailored to your business requirements ensuring you have a professional website to run your business from. Our technical knowledge in UX and UI design will ensure a great online customer experience with your business or online store.