Think quality website content over quantity
When it comes to website content, there are 2 key things to remember. The first one is to be consistent with updating your website, Google loves new and relevant content so the more quality information you can share the better. The second thing to remember I referenced in the first point and this relates to 'quality'. Make sure your site has high-quality, relevant, and keyword-rich content and make it interesting.
Ask yourself, if I was in my target audience's shoes and I didn't know about this topic, how valuable would I find it? Quality content will help your site to rank higher in search engines and if it is valuable you will build an audience that will regularly come back to read your content.
Never underestimate the power of great user experience when focusing on increasing website traffic
Your website's design and user experience are important factors in attracting and retaining visitors. Make sure your site is easy to navigate and visually appealing. Also, consider how your site's design can impact the user experience. For example, if you have a lot of ads on your site, it can make it difficult for visitors to find the content they're looking for.
Online advertising
In order to grow your website, you need to get people to visit it. You can promote your website in a number of ways. Some of the ways you can do this are through social media marketing, as a specialist in your industry you can write guest blogs for other websites and you can also advertise through Google and Bing using pay-per-click advertising. This will help you to drive traffic to your website of people that may not have heard of your company but looking for the services that you provide.
Search engine optimisation (SEO)
A big part of attracting visitors to your website is making sure it ranks high in search engines. Use SEO techniques such as keyword research and optimising your website's title and description. This will help your site show up more frequently in search results, making it more likely that people will click on it.
Accentuate is a website development company in the UK that specialises in website development, search engine optimisation and pay-per-click advertising. Driven by data, we build lead generation websites that focus on continual website growth.
