If you’ve spent any time working on your digital marketing, you’ll know that it evolves at a rapid pace. This is especially the case when it comes to SEO. What used to work for online businesses a decade ago may not work now. Depending on the strategy, it could even be penalised by Google and affect your rankings. For that reason, it’s essential that you or your SEO expert keeps up with the latest advances in technology, Google algorithms and search trends so you can get the best results for your business. So, are reports that SEO is dead greatly exaggerated? What are the SEO strategies that do work? And which are outdated? Let’s take a look at why SEO isn’t dead and what you need to focus on.
In the early days of SEO, the more links you had to your website, the better. You’d get more attention, rank higher on Google and attract more potential customers. That is still the case, more links are better but only if they are good quality links. Good quality links are from websites that have a high domain authority score.
Becoming number one in the search rankings doesn’t mean that you will get the website visitors you want. Your website could still be buried pages deep in the rankings. These days it’s also about featured snippets, question boxes and ads. Improving your click-through rate should be your focus in 2022, not ranking number one.
Whatever you do, avoid keyword stuffing. Don’t use those awkwardly phrases sentences and headlines just to include as many keywords as you possibly can.
Whilst that was a popular black-hat SEO tactic years ago, it just won’t work now. You need to be creating useful content that flows, engages with your reader, adds value and is easy to read.
It’s not about creating a huge website with hundreds of pages, just to attract customers. Again, it’s about providing value to your customers and creating useful, engaging content that answers their problems. You can rank for multiple keywords, regardless of the size of your website.
User experience is key when it comes to effective SEO marketing. By ensuring the visiting your website provides value to your visitors’ lives, you are more likely to attract and convert your customers.
1. Take a long-term focus
Growing your online visibility is a long game. It takes time to grow your traffic and rank highly on Google. If you want to reach page one, you’re looking at months or even years. Patience is key.
2. Create high-quality content
Always create high-quality content for your customers that answers their questions, provides value, speaks their language and builds trust.
When you do so, always start with the end goal- what do you want your users to do on your website? Download your eBook? Subscribe to your newsletter? Purchase a product?
Also, consider what platform (ie. social media, your own website, a newsletter) you are writing for and create your content accordingly.
3. Research your topics
Don’t let keywords dominate your content. Always do your research around the topic before you start writing. This will help ensure your website visitors get the information they are looking for and decide to stick around.
Here at Accentuate, we can help you optimise your SEO strategy, find the right keywords and generate the revenue you deserve. Contact us to find out more.