An Overview of the 7 Different Google Ads Campaign Types

If you’re a business owner or head of marketing looking to run a PPC campaign on Google, understanding the different Google Ads campaign types available to you is crucial. With so many options available, it can be tricky to decide which campaign will work best for your business.

In Google Ads, there are seven main campaign types you can choose from: 

• Performance Max 
• Search 
• App
• Shopping 
• Demand Gen 
• Display
• Video 

Each of the Google Ads campaign types has its own strengths, and the one you choose will depend on your specific business goals.

1. Performance Max Campaigns

Performance Max campaigns are designed to maximise results across all of Google’s ad inventory, including Search, Display, YouTube, and more. Using automation, these campaigns optimise your ads to achieve conversions, whether it’s sales, sign-ups, or other goals.

When to choose it: If you want a versatile, almost fully automated campaign that targets users across multiple Google platforms, Performance Max could be the right choice.

2. Search Campaigns

Search campaigns display text ads in Google’s search results when users enter specific keywords. These are excellent for targeting people who are actively searching for your products or services.

When to choose it: Ideal for businesses focused on intent-based searches, where people are looking directly for the solutions or services you provide and not necessarily physical products.

3. App Campaigns

App campaigns help promote mobile apps on platforms such as Google Play, YouTube, and the Google Display Network. The campaigns automate the process of creating ads and optimising them to achieve app downloads or in-app actions.

When to choose it: Perfect for businesses wanting to increase app installs or drive engagement with their mobile applications.

4. Shopping Campaigns

For e-commerce businesses, Shopping campaigns display product images, prices, and descriptions directly in Google’s search results, making them incredibly effective for driving sales.

When to choose it: If you’re selling physical products online, Shopping campaigns allow you to showcase your items visually and increase purchase intent.

5. Demand Gen Campaigns

Demand Gen campaigns are built to target users with visually engaging ads across YouTube, Discover, and Gmail. They are great for creating interest in your products or services and are designed to reach a broad audience.

When to choose it: These campaigns are best suited to businesses wanting to build brand awareness and engage potential customers early in their decision-making process.

6. Display Campaigns

Display campaigns focus on visually appealing ads that are shown across Google’s Display Network, which includes millions of websites and apps. These campaigns are ideal for brand awareness and retargeting users who have previously visited your website.

When to choose it: If you want to retarget past visitors or build brand awareness with eye-catching ads, Display campaigns offer extensive reach.

7. Video Campaigns

Video campaigns let you place ads on YouTube and across Google’s network. Video ads are excellent for storytelling and building brand recognition.

When to choose it: If your marketing strategy focuses on engaging customers through rich media content, video ads are a great way to connect with your audience.

Why Choose Accentuate Agency for Google Ads?

At Accentuate Agency, we pride ourselves on crafting customised strategies that enhance your online presence. With a strong understanding of Google Ads campaign types, our team follows Google Ads guidelines and stays ahead of updates, so your campaigns are always optimised for success. 

We also focus on driving results and helping businesses like yours reach their target audience without overspending. Our communication is clear and concise, ensuring you understand the work we do and the impact it has on your bottom line. 

Whether you’re after a Google Ads Agency or SEO services, we’re here to help your business succeed. To see how we can improve your marketing strategy send us a message, call us on 0121 729 5113, or email us at hello@accentuate.agency.

Frequently Asked Questions

What does PPC mean?

PPC stands for Pay-Per-Click, a type of online advertising where you pay each time a user clicks on one of your ads. It’s a cost-effective way to drive traffic to your website and increase conversions.

Which campaign is best in Google Ads?

There’s no one-size-fits-all answer, as it depends on your business goals. Search campaigns work well for intent-based traffic, while Performance Max gives you the flexibility of targeting multiple Google properties. We can help you decide which is best for your business.

How many types of campaigns are there?

There are seven main Google Ads campaign types: Performance Max, Search, App, Shopping, Demand Gen, Display, and Video. Each one serves a different purpose and can help achieve different marketing objectives.

What is the difference between PPC and SEO?

PPC delivers faster results by placing your ads in front of a targeted audience, while SEO is a longer-term strategy to increase organic traffic. Both have their place and at Accentuate Agency, we specialise in both, offering a well-rounded approach to increase your online visibility.