Find out about our Google Ads Plan for beginners 👇🏻
Our Accentuate Agency Starter Google Ads plan is a low-cost option for businesses that want to launch their first Google Ads Campaign.
This plan is perfect for you if you:




















We recommend a minimum spend of £500/month per campaign so that your ads can generate meaningful results to make informed decisions on. So if you run 3 campaigns, the recommended minimum spend to pay Google would be £1,500/month. If your campaign is a local campaign (as in you will only show your ads within a set radius - as opposed to showing ads to the whole of the UK) then we would review this to see if we would make an exception on the minimum spend).
There are currently 7 different types of Google Ads campaigns which are all designed to meet specific marketing goals and reach your audience in different ways. The campaign options are Performance Max, Search, App, Shopping, Demand Gen, Display and Video. Click here to read our blog to learn more about the difference between these campaigns.
We begin by setting up or reviewing your Google Ads account and configuring Google Tag Manager (for managing marketing tags). We also carry out keyword research, benchmark industry averages and set goals for your account. We also implement conversion tracking, including form fills and phone call tracking, so that you can directly measure which leads come from Google Ads.
In the first 2 weeks of month 1 we carry out thorough research of what keywords competitors are bidding on. We also research keywords in depth and plan out every aspect of your campaign(s). All of our planning is carried out offline and upon your approval of the strategy we then set this up in your account. We then aim to go live in week 3.
Part of the setup involves setting up conversion tracking which requires some code to be added to your website. If adding this code relies on a third party we need them to action this promptly where this doesn’t happen this can cause delays that are outside of our control. The only other thing that we need to keep on schedule is your approval of the ad copy and strategy.
If you need more support from us then you can pay for a 1-hour consultation for the price of £90+VAT.



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