Google Ads Mistakes

Block irrelevant searches and protect your ad budget by adding negative keywords at both campaign and ad group levels. These are search terms you specifically want to prevent from triggering your ads. In the ebook, you'll learn where to add negative keywords in your Google Ads account.

Manual Bidding:

• Manual CPC (Cost-per-Click): You control bids yourself for each keyword

Automated Bidding:

• Maximise Clicks: Gets the most clicks within your budget
• Target CPA (Cost per Acquisition): Aims for a specific cost per conversion
• Target ROAS (Return on Ad Spend): Sets bids to achieve your target return
• Maximise Conversions: Gets the most conversions within your budget
• Enhanced CPC: Adjusts your manual bids to optimise for conversions
• Target Impression Share: Aims to achieve a specific impression share
• Maximise Conversion Value: Gets the highest conversion value within budget

Yes, you must have a Google Merchant Centre account to run Shopping ads on Google. It's where you upload and manage your product feed, which contains all the details about your items (prices, images, descriptions, etc.) that Google needs to create your Shopping ads.

If an agency is running your Google Ads but you don't have access to your own account, you should:

1. Request access immediately - it's your account and your data
2. Ask the agency to add you as an admin-level user
3. Ensure you have the login details for both Google Ads and Google Merchant Centre

This is important because:

• You own the account data
• You maintain control if you switch agencies
• You can monitor account activity
• It's considered best practice in the industry

If an agency refuses to give you access, this is a red flag 🚩

If you are struggling to implement any of the settings we have discussed then you can book an ‘Ads SOS’. This is a personalised video talking you through how to fix your Google Ads account issue for a one-off cost of £25+VAT.

Book Ads SOS