Löv Leaf X Accentuate Agency

The primary objective for this account was to establish a Google Ads presence and begin generating high-quality leads. Given the client’s limited experience with the platform, there was considerable uncertainty regarding what results could be achieved. We aimed to set a foundation for future growth and demonstrate the potential of digital advertising in their industry.

Instead of taking full control of the Google Ads account, we opted for a collaborative approach. Our strategy involved:

Account Setup:

We handled the complete setup, including conversion tracking, keyword research, and ad copywriting, ensuring that the technical aspects were in place for success.

Education and Empowerment:

After setting up the account, we handed over the Google Ads account to the client. This allowed them to manage their own campaigns while gaining a comprehensive understanding of the platform and the rationale behind various changes.

This approach aimed to build their confidence in using Google Ads and ensure they could adapt the campaigns as needed in the future.

Lead Generation

Over a 6-month period, we invested approximately £600 in Google Ads, generating around 40 enquiries. This resulted in a cost per lead of just over £15, showcasing the efficiency of the campaign.

Market Insights

The quality of the leads was eye-opening for the client, revealing the potential in their industry. They received several enquiries that highlighted the substantial budgets available for event decoration. For instance, one enquiry for a wedding had a budget of £250,000 for decorations. Unfortunately, due to limited infrastructure at the time, the client was unable to accommodate such large requests. However, this example illustrated the significant market potential.

Future Growth

The campaign instilled a sense of possibility in the client. They began to see where they could take their business and how Google Ads could help them tap into higher-value opportunities moving forward.

Empowerment Through Education

By involving the client in managing their own Google Ads account, we not only ensured they had full control but also equipped them with the knowledge to make informed decisions in the future.

Remarkable ROI

The campaign demonstrated an impressive return on investment, with leads generated at a fraction of the potential order values, reinforcing the viability of Google Ads for their business.

Identifying Market Opportunities

The enquiries received provided valuable insights into the market, illustrating the importance of positioning the business to capture high-value opportunities.