PPC Landing Page Design for leading property auction company

Bond Wolfe are the midland's No.1 auctioneer who holds live-streamed property auctions for properties across the UK. In order to raise awareness for people buying and selling at auction we run Google Ads pay per click campaigns.

Branding

The Challenge

In order to maximise the performance of the Google ads campaign, we created a ppc landing page design to align with the ad, increasing relevance and driving the desired action.

The impact of a well-designed landing page when running ads is key as a good user experience encourages action from the user. With Google Ads, a good quality score is made up of a number of factors including the landing page quality and relevance.

The Result

For Bond Wolfe, our work on designing a new landing page for their Google Ads campaign had a significant impact on their performance metrics. By aligning the messaging and design of the landing page with the ads, we were able to improve the relevance of the page to users and increase the number of conversions. This ultimately led to a lower cost per conversion and a better return on investment for our client.

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