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Brand Identity Implementation for EPIC Risk Management

EPIC Risk Management is a globally leading harm minimisation consultancy with the vision to take the problem out of gambling. EPIC commissioned Accentuate in early 2014 and we have been working together on their brand identity since.

The Brand Challenge

In preparation of delivering services to the USA, EPIC Risk Management wanted to align their brand identity.

Accentuate was tasked with giving EPIC a consistent presence across all touch-points without moving away from the original EPIC brand that the company is recognisable for.
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The Result

EPIC Risk Management's new brand identity represents a strategic departure from their previous branding. The new identity is designed to be modern, professional, and appealing to a broad range of audiences. The consistent use of colours, typeface, and imagery across all touchpoints is a crucial element of the new identity. The colors and imagery reflect the company's commitment to excellence and their ability to manage risk effectively. The use of a strong, modern typeface communicates the company's professionalism and authority.

In addition to a new visual identity, the messaging of the EPIC Risk Management brand has been repositioned to align with the different target audiences they work with. By tailoring messaging to specific audiences, the company is better able to communicate the value of their services and engage with potential clients. This approach provides a more personalised experience for clients and allows EPIC Risk Management to showcase their expertise in the areas that matter most to their audience. The new brand identity is a significant step for EPIC Risk Management, positioning the company for success as they continue to grow and expand their business.
exhibition banner design EPIC
Jessica Rayson
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