Google PPC (Pay-Per-Click) ads are online advertisements that businesses can create and display on Google's search engine results pages. Advertisers pay a fee each time their ad is clicked by a user, aiming to drive targeted traffic to their website.
Google PPC ads work on an auction system. Advertisers bid on specific keywords relevant to their products or services. When users search for those keywords, the ads are displayed. The order of ads is determined by a combination of bid amount and ad relevance.
Google PPC ads provide a highly targeted way to reach potential customers actively searching for your products or services. They offer control over budget, precise audience targeting, and the ability to track and measure performance.
PPC involves paying for ad placements to appear at the top of search results, while SEO (Search Engine Optimisation) aims to improve organic rankings without direct payment. PPC delivers immediate results, while SEO focuses on long-term visibility.
Quality Score is a metric used by Google to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs and better ad placements.