Author Profile

Kelly Rayduta


Brand identity colour psychology

The consensus is that colours not only account for 93% of buyer focus when they are purchasing a product** but it also enhances brand recognition by 80%* – meaning it [...]
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Logo Design Do’s And Don’ts

Your company logo is your first impression and a point of recognition for consumers. Such a crucial component needs to make a strong first impression, be attention-grabbing, memorable and one [...]
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Do I Really Need Brand Guidelines?

Your brand guidelines document all of your brand assets and how they should be re-created. Similar to an instruction manual, it can ensure that your branding is applied accurately and [...]
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Why Are Keywords Important?

Keywords are those words, ideas and topics that people type into search engines when they are trying to look for information online. They also tell search engines what your content [...]
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