5 Reasons Why Adding Conversion Tracking in Google Ads is Important

Accentuate Team
By Kelly Rayduta
3 min read
June 22, 2023

5 Reasons Why Adding Conversion Tracking in Google Ads is Important Conversion tracking is a free tool that tells you exactly what your customers do after they click on your Google AdWords paid ad.

Conversion tracking is a free tool that tells you exactly what your customers do after they click on your Google AdWords paid ad.

It explains whether you’re reaching your Google AdWords goal, whether that is to get your customers to download your app or to make sales from your online eCommerce store.

It provides additional depth to the information you receive from the Google Ads platform so you can make more informed decisions about your future advertising spending. This might include tweaking the adverts, targeting new keywords, or testing copy variation so you get maximum ROI.

Here are five powerful reasons why you should add conversion tracking to Google Ads today.

1. You’ll understand whether your Google Ads are working or not

Conversion tracking allows you to delve deeper into the facts and data so you can measure conversions accurately and make well-informed decisions regarding your PPC marketing.

You’ll gather data from your campaigns, ad groups, keywords, ads, and landing pages then be able to use this information to identify the tweaks you’ll need to make.

This could include pausing or removing keywords that aren’t performing, testing copy variations, and so on. As a result, you’ll create an enhanced marketing strategy that actually gets results.

2. You’ll optimise your ROI

When you’re spending money on your business, you need to know that you’re getting the maximum return on your investment, especially during these difficult financial times.

By adding conversion tracking, you’ll be able to do this more effectively, understanding which elements of your Google Ads strategy are generating the most profit.

This helps you to avoid wasting your precious time, money, and effort and increases the number of those clicks that convert.

3. You’ll improve user experience (UX)

User experience has become one of the core factors that both search engines and users look to when deciding how to rank your website or make a purchase.

By using conversion tracking in your Google Ads, you’ll receive data on factors relevant to UX including page load speed, readability, usability, and mobile friendliness. You can then consider this data alongside bounce rate, time spent on-page, and conversions and better understand what visitors expect when they visit your website.

Subsequently, you can use this data to focus on key improvements to your website and marketing strategy to help you optimise your user experience. This could include developing a more effective SEO strategy, content marketing strategy, or even optimising the design of your website for better visibility and more sales.

4. You’ll expand your customer base

Looking to reach your target audience more effectively? Want to drill down to discover what problems they are looking to solve and find their ideal solution?

That’s exactly what conversion tracking in Google Ads can also do. With this data, you can effectively test additional ways you can gain conversions, attract more customers who care about what you do and continue to grow your business.

5. You’ll have a detailed record of your website’s performance

Conversion tracking provides you with a constant record of your website’s performance that can be monitored, shared, and stored for future reference.

This can be used to track your growth and progress over time, and you can include the data in your Google AdWords and Google Analytics efforts or share it with any marketing agencies or web designers you’re working with.


Conversion tracking in Google Ads provides you with additional data on how customers interact with your website. It allows you to adjust and improve your Google Ads strategy, reduce bounce rate, increase clicks and provide optimal value to your clients. To find out how we can help you with your Google Ads strategy, contact us today.

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